Lotus Towers Residence is a premier architectural landmark in Istanbul’s booming Başakşehir district. Boasting a strategic location near the Sham & Sakura Medical City and managed by the renowned Elite World Hotels, the project faced a significant market challenge: high competition and a general real estate slowdown in Turkey. The brand needed to move beyond traditional “for sale” ads to capture the attention of High-Net-Worth Individuals (HNWIs) who prioritize long-term value over temporary discounts.

Seven Grounds stepped in to re-engineer the project’s Market Narrative. We shifted the focus from “buying an apartment” to “acquiring a luxury asset.” By highlighting the architectural signature of Volkan Sağlar and the unique hotel-managed residence concept, we positioned Lotus Towers as a rare investment opportunity. Our strategy was built on “Sophisticated Transparency”—avoiding hype and focusing on tangible value drivers like location, architectural exclusivity, and the elite lifestyle experience.