Pizzalay began as a passion for the perfect dough, but it lacked the structural identity to survive Turkey’s hyper-competitive F&B market. The challenge wasn’t just selling pizza bases; it was answering a strategic question: How do we position Pizzalay as an essential business partner rather than just another supplier?

Seven Grounds took Pizzalay through a full Brand Incubation process. We realized that in a crowded market of pizza chains and local bakeries, Pizzalay’s strength lay in its “Operational Intelligence.” We shifted the narrative from “buying dough” to “buying a solution for growth.” By combining Italian authenticity with modern business efficiency, we built a brand that speaks to the heart of restaurant owners and entrepreneurs alike.