When Seven Grounds took over CompanyBook, the application was technically functional but commercially silent. It lacked clear positioning, a conversion funnel, and most importantly, active usage. The challenge was not building the product, but activating the market.

We identified a clear gap: CompanyBook wasn’t just another SaaS tool or a commission-heavy marketplace; it was a hybrid ecosystem offering zero-commission trading and direct communication. However, the platform faced the classic marketplace deadlock: Merchants wouldn’t upload products without buyers, and buyers wouldn’t join without products.

Seven Grounds shifted the strategy from “Vanity Metrics” (just getting downloads) to “Core Activation.” We paused generic awareness campaigns to focus on specific sectors (Medical, Fashion, Manufacturing). We treated the project not as a marketing campaign, but as a business incubation—implementing strict CRM follow-ups, guiding merchants to upload their first 3 products, and strategically delaying paid features (like the Verified Badge) until the ecosystem was mature enough to support them.