Roots Clinic

Expanding a medical brand internationally is more than just translating ads; it’s about rebuilding trust in a new cultural context

Roots Clinic case study by 7Grounds

وصف المشروع

Expanding a medical brand internationally is more than just translating ads; it’s about rebuilding trust in a new cultural context, roots Clinic, a Turkish leader in hair transplantation, sought to dominate the Saudi Arabian market

Seven Grounds stepped in to bridge the gap between Istanbul’s medical expertise and Saudi patient expectations, we moved beyond traditional marketing to engineer a localized growth ecosystem, by identifying high-potential regions—Riyadh, Jeddah, Khobar, and Abha—we didn’t just launch campaigns; we crafted a narrative that resonates with the Saudi identity, our strategy focused on “Authority-Based Content,” turning clinical facts into human success stories that Saudi patients could relate to

See the difference | شوف الفرق: read the full case, From an Istanbul clinic to five branches in Saudi Arabia, and see how this team experience now powers clinics through 7G PRO.

معلومات المشروع

Roots Clinic
Roots Clinic

ما الذي يمكن توقعه؟

ما الذي يمكن توقعه؟

Precise market analysis focusing on high-demand cities (Riyadh, Jeddah, Khobar, Abha) to ensure every riyal is spent where the demand is highest

Moving from “Selling” to “Educating” by producing localized success stories and video content that feature real Saudi patient journeys

Optimizing the Customer Experience (CX) through a professional multilingual call center and seamless WhatsApp integration, resulting in a 35% increase in conversion rates

Dynamic ad campaigns that leverage the “Transformation Journey,” focusing on the emotional and rational results of the procedure

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