{"id":60357,"date":"2026-09-26T22:01:56","date_gmt":"2026-09-26T22:01:56","guid":{"rendered":"https:\/\/7grounds.org\/?p=60357"},"modified":"2026-09-26T22:01:56","modified_gmt":"2026-09-26T22:01:56","slug":"medical-tourism-business-model-pressure","status":"publish","type":"post","link":"https:\/\/7grounds.org\/ar\/medical-tourism-business-model-pressure\/","title":{"rendered":"\u0644\u0645\u0627\u0630\u0627 \u062a\u0634\u0639\u0631 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0627\u0644\u0639\u0644\u0627\u062c\u064a\u0629 \u0628\u0623\u0632\u0645\u0629 \u0631\u063a\u0645 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0644\u0633\u0648\u0642\u061f"},"content":{"rendered":"<style>.g7m{max-width:820px;margin:auto;color:#d2d2cf;font-size:18px;line-height:1.82}.g7m h1,.g7m h2{color:#fff;line-height:1.25}.g7m h1{font-size:clamp(30px,4vw,46px);margin:0 0 28px}.g7m p{margin:0 0 21px}.g7m strong{color:#fff}.g7m .g7m-cta{margin-top:42px;padding:25px;border:1px solid #332c27;border-inline-start:3px solid #559088;border-radius:20px;background:#101414}.g7m a{color:#7fb5ab}.g7m-ar,.g7m-tr{display:none}html[lang^=\"ar\"] .g7m-en,html.g7-ar-mode .g7m-en{display:none}html[lang^=\"ar\"] .g7m-ar,html.g7-ar-mode .g7m-ar{display:block}html[lang^=\"tr\"] .g7m-en,html.g7-tr-mode .g7m-en{display:none}html[lang^=\"tr\"] .g7m-tr,html.g7-tr-mode .g7m-tr{display:block}@media(max-width:640px){.g7m{font-size:17px}} <\/style><article class=\"g7m\"><div class=\"g7m-en\" lang=\"en\" dir=\"ltr\" data-no-translation><h2>Why do medical-tourism businesses feel under pressure while the market continues?<\/h2>\r\n<p>A blanket claim that Turkish medical tourism has collapsed is not supported by available official data. USHA\u015e reports <strong>1,506,442 health-service visitors in 2024<\/strong> and <strong>1,398,580 in 2025<\/strong>, while reported revenues remained close to <strong>US$3.023 billion<\/strong> in both years. Those are sector totals; they do not show the profitability of individual companies.<\/p>\r\n<p>An individual firm can face pressure when its cost to acquire a patient rises relative to the net value of the case. That is a business hypothesis to test internally, not a conclusion from national statistics. The gap may widen when services compete only on price or when consultation, language support and follow-up are unclear before and after travel.<\/p>\r\n<p>Audit the full patient journey: source, medical qualifications, informed consent, inclusions, travel, response time, aftercare and complaints. Measure cost per completed case rather than cost per message, and assess clinical outcomes under appropriate medical governance rather than marketing promises. For some markets, local presence or partnership may serve patients better than requiring travel; the decision depends on licensing, demand and clinical design.<\/p>\r\n<p>In <strong>Expand<\/strong>, 7Grounds works on market understanding, localization and communication with medical and legal specialists. The more useful question is not merely \u201cHow do we buy more leads?\u201d but \u201cCan patients trust a clear and responsible care journey?\u201d<\/p><div class=\"g7m-cta\"><a href=\"\/franchise\/\">Discuss your expansion path \u2192<\/a><\/div><\/div><div class=\"g7m-ar\" lang=\"ar\" dir=\"rtl\" data-no-translation><h2>\u0644\u0645\u0627\u0630\u0627 \u062a\u0634\u0639\u0631 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0627\u0644\u0639\u0644\u0627\u062c\u064a\u0629 \u0628\u0623\u0632\u0645\u0629 \u0631\u063a\u0645 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0644\u0633\u0648\u0642\u061f<\/h2>\r\n<p>\u0627\u0644\u062a\u0639\u0645\u064a\u0645 \u0628\u0623\u0646 \u00ab\u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0627\u0644\u0639\u0644\u0627\u062c\u064a\u0629 \u0641\u064a \u062a\u0631\u0643\u064a\u0627 \u0627\u0646\u0647\u0627\u0631\u062a\u00bb \u0644\u0627 \u062a\u062f\u0639\u0645\u0647 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629. \u0648\u0641\u0642 \u0628\u064a\u0627\u0646\u0627\u062a USHA\u015e\u060c \u0627\u0646\u062e\u0641\u0636 \u0639\u062f\u062f \u0627\u0644\u0648\u0627\u0641\u062f\u064a\u0646 \u0644\u063a\u0631\u0636 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u0629 \u0645\u0646 <strong>1,506,442 \u0641\u064a 2024<\/strong> \u0625\u0644\u0649 <strong>1,398,580 \u0641\u064a 2025<\/strong>\u060c \u0628\u064a\u0646\u0645\u0627 \u0628\u0642\u064a\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u0629 \u0642\u0631\u064a\u0628\u0629 \u062c\u062f\u064b\u0627 \u0645\u0646 <strong>3.023 \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u062f\u0648\u0644\u0627\u0631<\/strong> \u0641\u064a \u0627\u0644\u0639\u0627\u0645\u064a\u0646. \u0647\u0630\u0647 \u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0637\u0627\u0639\u064a\u0629\u061b \u0644\u0627 \u062a\u0639\u0646\u064a \u0623\u0646 \u0643\u0644 \u0634\u0631\u0643\u0629 \u062d\u0642\u0642\u062a \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0646\u0641\u0633\u0647\u0627\u060c \u0648\u0644\u0627 \u062a\u0643\u0634\u0641 \u0647\u0648\u0627\u0645\u0634 \u0631\u0628\u062d\u0647\u0627.<\/p>\r\n<p>\u0642\u062f \u062a\u0634\u0639\u0631 \u0634\u0631\u0643\u0629 \u0641\u0631\u062f\u064a\u0629 \u0628\u0623\u0632\u0645\u0629 \u062d\u064a\u0646 \u062a\u062a\u0633\u0639 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u062a\u0643\u0644\u0641\u0629 \u062c\u0644\u0628 \u0627\u0644\u0645\u0631\u064a\u0636 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0635\u0627\u0641\u064a \u0645\u0646 \u062d\u0627\u0644\u062a\u0647. \u0647\u0630\u0647 \u0641\u0631\u0636\u064a\u0629 \u0625\u062f\u0627\u0631\u064a\u0629 \u064a\u062c\u0628 \u0642\u064a\u0627\u0633\u0647\u0627 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0644\u064a\u0633\u062a \u0627\u0633\u062a\u0646\u062a\u0627\u062c\u064b\u0627 \u0645\u0628\u0627\u0634\u0631\u064b\u0627 \u0645\u0646 \u0627\u0644\u0625\u062d\u0635\u0627\u0621\u0627\u062a \u0627\u0644\u0648\u0637\u0646\u064a\u0629. \u0642\u062f \u062a\u062a\u0641\u0627\u0642\u0645 \u0627\u0644\u0641\u062c\u0648\u0629 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0631\u0636 \u0642\u0627\u0628\u0644\u064b\u0627 \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0633\u0639\u0631 \u0641\u0642\u0637\u060c \u0623\u0648 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u0631\u062f\u0648\u062f \u0628\u0627\u0644\u0644\u0633\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u0645\u0631\u064a\u0636 \u0642\u0628\u0644 \u0627\u0644\u0633\u0641\u0631 \u0648\u0628\u0639\u062f\u0647.<\/p>\r\n<p>\u0627\u0641\u062d\u0635 \u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0631\u064a\u0636 \u0643\u0627\u0645\u0644\u0629: \u0627\u0644\u0645\u0635\u062f\u0631\u060c \u0627\u0644\u0645\u0624\u0647\u0644 \u0627\u0644\u0637\u0628\u064a\u060c \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0646\u064a\u0631\u0629\u060c \u0645\u0627 \u064a\u0634\u0645\u0644\u0647 \u0627\u0644\u0633\u0639\u0631\u060c \u0627\u0644\u0633\u0641\u0631 \u0648\u0627\u0644\u0625\u0642\u0627\u0645\u0629\u060c \u0632\u0645\u0646 \u0627\u0644\u0631\u062f\u060c \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0644\u0627\u062d\u0642\u0629\u060c \u0648\u0627\u0644\u0634\u0643\u0648\u0649. \u0642\u0650\u0633 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0643\u062a\u0645\u0644\u0629 \u0644\u0627 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0631\u0633\u0627\u0644\u0629\u060c \u0648\u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0645\u0636\u0627\u0639\u0641\u0627\u062a \u0648\u0641\u0642 \u0636\u0648\u0627\u0628\u0637 \u0637\u0628\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0627 \u0639\u0628\u0631 \u0648\u0639\u0648\u062f \u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u062d\u0636\u0648\u0631 \u0627\u0644\u0645\u062d\u0644\u064a \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0623\u0646\u0633\u0628 \u0645\u0646 \u062d\u0635\u0631 \u0627\u0644\u062e\u062f\u0645\u0629 \u0641\u064a \u0631\u062d\u0644\u0629 \u0625\u0644\u0649 \u0628\u0644\u062f \u0622\u062e\u0631\u061b \u0627\u0644\u0642\u0631\u0627\u0631 \u064a\u062a\u0628\u0639 \u0627\u0644\u062a\u0631\u062e\u064a\u0635 \u0648\u0627\u0644\u0637\u0644\u0628 \u0648\u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0633\u0631\u064a\u0631\u064a.<\/p>\r\n<p>\u0641\u064a <strong>\u0627\u0644\u062a\u0648\u0633\u0639<\/strong> \u062a\u0633\u0627\u0639\u062f 7Grounds \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0648\u0637\u064a\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0645\u062e\u062a\u0635\u064a\u0647\u0627 \u0627\u0644\u0633\u0631\u064a\u0631\u064a\u064a\u0646 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u064a\u0646. \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0645\u0641\u064a\u062f \u0644\u064a\u0633 \u00ab\u0643\u064a\u0641 \u0646\u0634\u062a\u0631\u064a \u0644\u064a\u062f\u0632 \u0623\u0643\u062b\u0631\u061f\u00bb \u0628\u0644 \u00ab\u0647\u0644 \u064a\u062b\u0642 \u0627\u0644\u0645\u0631\u064a\u0636 \u0641\u064a \u0631\u062d\u0644\u0629 \u0631\u0639\u0627\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0633\u0624\u0648\u0644\u0629\u061f\u00bb<\/p><div class=\"g7m-cta\"><a href=\"\/franchise\/\">\u0646\u0627\u0642\u0634 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u0648\u0633\u0639 \u2192<\/a><\/div><\/div><div class=\"g7m-tr\" lang=\"tr\" dir=\"ltr\" data-no-translation><h2>Pazar s\u00fcrerken sa\u011fl\u0131k turizmi \u015firketleri neden bask\u0131 hissediyor?<\/h2>\r\n<p>\u201cT\u00fcrkiye&#x27;de sa\u011fl\u0131k turizmi \u00e7\u00f6kt\u00fc\u201d \u015feklindeki genel iddia mevcut resm\u00ee verilerle desteklenmiyor. USHA\u015e&#x27;a g\u00f6re sa\u011fl\u0131k hizmeti i\u00e7in gelen ziyaret\u00e7i say\u0131s\u0131 <strong>2024&#x27;te 1.506.442<\/strong>, <strong>2025&#x27;te 1.398.580<\/strong>; a\u00e7\u0131klanan gelir ise iki y\u0131lda da yakla\u015f\u0131k <strong>3,023 milyar ABD dolar\u0131<\/strong>. Bunlar sekt\u00f6r toplam\u0131d\u0131r, tek tek \u015firketlerin k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 g\u00f6stermez.<\/p>\r\n<p>Bir \u015firket, hasta edinme maliyeti tamamlanan vakan\u0131n net de\u011ferine g\u00f6re y\u00fckselirse bask\u0131 ya\u015fayabilir. Bu, ulusal veriden otomatik \u00e7\u0131kan sonu\u00e7 de\u011fil \u015firket i\u00e7inde \u00f6l\u00e7\u00fclmesi gereken bir varsay\u0131md\u0131r. Hizmet yaln\u0131zca fiyatla kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131yorsa veya seyahat \u00f6ncesi ve sonras\u0131 dan\u0131\u015fma, dil deste\u011fi ve takip belirsizse sorun b\u00fcy\u00fcyebilir.<\/p>\r\n<p>Hasta yolculu\u011funu b\u00fct\u00fcn\u00fcyle inceleyin: kaynak, sa\u011fl\u0131k personelinin yetkinli\u011fi, ayd\u0131nlat\u0131lm\u0131\u015f onam, fiyata dahil hizmetler, seyahat, yan\u0131t s\u00fcresi, sonraki bak\u0131m ve \u015fik\u00e2yet. Mesaj ba\u015f\u0131 yerine tamamlanan vaka ba\u015f\u0131 maliyeti \u00f6l\u00e7\u00fcn; klinik sonu\u00e7lar\u0131 reklam vaadiyle de\u011fil uygun t\u0131bbi y\u00f6neti\u015fimle de\u011ferlendirin. Baz\u0131 pazarlarda yerel varl\u0131k veya ortakl\u0131k seyahatten daha uygun olabilir; ruhsat, talep ve klinik model belirleyicidir.<\/p>\r\n<p>7Grounds <strong>B\u00fcy\u00fct<\/strong> kapsam\u0131nda pazar, yerelle\u015ftirme ve ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131 t\u0131bbi ve hukuki uzmanlarla ili\u015fkilendirir. As\u0131l soru yaln\u0131zca \u201cDaha fazla ba\u015fvuru nas\u0131l al\u0131n\u0131r?\u201d de\u011fil, \u201cHasta a\u00e7\u0131k ve sorumlu bir bak\u0131m s\u00fcrecine g\u00fcvenebilir mi?\u201d olmal\u0131d\u0131r.<\/p><div class=\"g7m-cta\"><a href=\"\/franchise\/\">B\u00fcy\u00fcme yolunuzu g\u00f6r\u00fc\u015felim \u2192<\/a><\/div><\/div><p class=\"g7m-src\">Source \/ \u0627\u0644\u0645\u0635\u062f\u0631 \/ Kaynak: <a href=\"https:\/\/www.ushas.com.tr\/saglik-turizmi-verileri\/\">USHA\u015e health tourism data<\/a>.<\/p><\/article>","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u062a\u0639\u0645\u064a\u0645 \u0628\u0623\u0646 \u00ab\u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0627\u0644\u0639\u0644\u0627\u062c\u064a\u0629 \u0641\u064a \u062a\u0631\u0643\u064a\u0627 \u0627\u0646\u0647\u0627\u0631\u062a\u00bb \u0644\u0627 \u062a\u062f\u0639\u0645\u0647 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629. \u0648\u0641\u0642 \u0628\u064a\u0627\u0646\u0627\u062a USHA\u015e\u060c \u0627\u0646\u062e\u0641\u0636 \u0639\u062f\u062f \u0627\u0644\u0648\u0627\u0641\u062f\u064a\u0646 \u0644\u063a\u0631\u0636 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u0629 \u0645\u0646 1,506,442 \u0641\u064a 2024 \u0625\u0644\u0649 1,398,580 \u0641\u064a 2025\u060c \u0628\u064a\u0646\u0645\u0627 \u0628\u0642\u064a\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u0629 \u0642\u0631\u064a\u0628\u0629 \u062c\u062f\u064b\u0627 \u0645\u0646 3.023 \u0645\u0644\u064a\u0627\u0631\u0627\u062a \u062f\u0648\u0644\u0627\u0631 \u0641\u064a \u0627\u0644\u0639\u0627\u0645\u064a\u0646. \u0647\u0630\u0647 \u0628\u064a\u0627\u0646\u0627\u062a \u0642\u0637\u0627\u0639\u064a\u0629\u061b \u0644\u0627 \u062a\u0639\u0646\u064a \u0623\u0646 \u0643\u0644 \u0634\u0631\u0643\u0629 \u062d\u0642\u0642\u062a \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0646\u0641\u0633\u0647\u0627\u060c \u0648\u0644\u0627 \u062a\u0643\u0634\u0641 \u0647\u0648\u0627\u0645\u0634 \u0631\u0628\u062d\u0647\u0627.<\/p>","protected":false},"author":4,"featured_media":60320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"g7_i18n":"","footnotes":""},"categories":[151],"tags":[],"class_list":["post-60357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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