{"id":58104,"date":"2025-12-20T13:13:47","date_gmt":"2025-12-20T13:13:47","guid":{"rendered":"https:\/\/olive-pony-798036.hostingersite.com\/?post_type=projects&p=58104"},"modified":"2026-09-26T21:46:39","modified_gmt":"2026-09-26T21:46:39","slug":"sama-gardenia","status":"publish","type":"projects","link":"https:\/\/7grounds.org\/ar\/projects\/sama-gardenia\/","title":{"rendered":"\u0633\u0645\u0627 \u062c\u0627\u0631\u062f\u064a\u0646\u064a\u0627"},"content":{"rendered":"\t\t
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Project Description<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Sama (Gardenia) produces high-quality Turkish chocolate spreads, cookies, and tea with export-grade standards. The challenge was not the product quality, but the lack of a structured <\/span>B2B Market Entry<\/b> strategy outside Turkey. The brand needed to transition from “selling products” to “selling a sustainable business model” to distributors in Libya, Iraq, Morocco, and beyond.<\/span><\/p>

Seven Grounds engineered a comprehensive <\/span>GTM (Go-To-Market) Playbook<\/b> for Sama. We redefined their value proposition around two pillars: <\/span>“One Distributor Per City”<\/b> (ensuring price stability and profit margins) and <\/span>“Rapid Private Labeling”<\/b> (allowing large distributors to launch their own brands within weeks). By implementing a rigorous B2B digital funnel\u2014filtering leads by warehouse capacity and distribution force\u2014we transformed Sama into a highly sought-after partner. We didn’t just find buyers; we built a disciplined distribution network that ensures long-term market dominance and shelf velocity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Project Info\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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<\/i><\/span>Get Started<\/span><\/span><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Find Out What to Expect <\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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Why This Project Matters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Strategic B2B Lead Engineering<\/span><\/a><\/path><\/svg><\/span><\/path><\/svg><\/span><\/span><\/h5>

We moved beyond vanity ads to a strict “Qualification Funnel.” Using Meta and LinkedIn, we captured high-intent distributors and filtered them based on logistics, storage, and monthly volume before they even reached the sales team.<\/span><\/p><\/div><\/div>

The "Private Label" Advantage<\/span><\/a><\/path><\/svg><\/span><\/path><\/svg><\/span><\/span><\/h5>

We leveraged Sama\u2019s manufacturing speed as a competitive edge. By offering “Your Own Brand in Weeks,” we attracted high-level wholesalers who wanted exclusivity and brand ownership in their local markets.<\/span><\/p><\/div><\/div>

Integrated Push & Pull Strategy<\/span><\/a><\/path><\/svg><\/span><\/path><\/svg><\/span><\/span><\/h5>

\u00a0In established markets like Libya, we ran dual campaigns: <\/span>Pull<\/b> (consumer awareness to drive retail demand) and <\/span>Push<\/b> (directing shop owners to authorized distributors), ensuring rapid inventory turnover.<\/span><\/p><\/div><\/div>

Market Penetration Playbook (Iraq & Morocco)<\/span><\/a><\/path><\/svg><\/span><\/path><\/svg><\/span><\/span><\/h5>

We designed a city-by-city expansion plan, focusing on major hubs like Erbil and Tangier-Med. By using localized “Hooks” and B2B-centric content, we reduced the <\/span>Cost Per Lead (CPL)<\/b> while maintaining high lead quality.<\/span><\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u062a\u0646\u062a\u062c \u0633\u0645\u0627 (\u062c\u0627\u0631\u062f\u064a\u0646\u064a\u0627) \u0643\u0631\u064a\u0645\u0627\u062a \u0634\u0648\u0643\u0648\u0644\u0627\u062a\u0629 \u0648\u0628\u0633\u0643\u0648\u064a\u062a \u0648\u0634\u0627\u064a \u062a\u0631\u0643\u064a \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629 \u0628\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u0635\u062f\u064a\u0631<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"cmsms_project_category":[77],"class_list":["post-58104","projects","type-projects","status-publish","hentry","cmsms_project_category-technology"],"acf":[],"yoast_head":"\nSama Gardenia - 7Grounds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/7grounds.org\/ar\/projects\/sama-gardenia\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta 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