{"id":58113,"date":"2025-12-20T14:05:57","date_gmt":"2025-12-20T14:05:57","guid":{"rendered":"https:\/\/olive-pony-798036.hostingersite.com\/?post_type=projects&p=58113"},"modified":"2025-12-28T13:06:38","modified_gmt":"2025-12-28T13:06:38","slug":"our-projects-companybook","status":"publish","type":"projects","link":"https:\/\/7grounds.org\/ar\/projects\/our-projects-companybook\/","title":{"rendered":"companybook"},"content":{"rendered":"
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When Seven Grounds took over CompanyBook, the application was technically functional but commercially silent. It lacked clear positioning, a conversion funnel, and most importantly, active usage. The challenge was not building the product, but <\/span>activating the market.<\/b><\/p>

We identified a clear gap: CompanyBook wasn’t just another SaaS tool or a commission-heavy marketplace; it was a hybrid ecosystem offering zero-commission trading and direct communication. However, the platform faced the classic marketplace deadlock: Merchants wouldn’t upload products without buyers, and buyers wouldn’t join without products.<\/span><\/p>

Seven Grounds shifted the strategy from “Vanity Metrics” (just getting downloads) to <\/span>“Core Activation.”<\/b> We paused generic awareness campaigns to focus on specific sectors (Medical, Fashion, Manufacturing). We treated the project not as a marketing campaign, but as a business incubation\u2014implementing strict CRM follow-ups, guiding merchants to upload their first 3 products, and strategically delaying paid features (like the Verified Badge) until the ecosystem was mature enough to support them.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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companybook<\/div><\/h5><\/div>\r\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t
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Find Out What to Expect <\/h6>\t\t\t\t<\/div>\n\t\t\t\t
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The Strategic Pillars<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hybrid Market Positioning<\/span><\/a><\/path><\/svg><\/span><\/path><\/svg><\/span><\/span><\/h5>

We defined CompanyBook\u2019s unique space: It\u2019s not just a store builder (like ikas) and not just a classifieds site (like sahibinden). It is a <\/span>“Zero-Commission Business Network”<\/b> that combines marketing, communication, and sales in one app.<\/span><\/p><\/div><\/div>

The "Activation-First" Funnel<\/span><\/a><\/path><\/svg><\/span><\/path><\/svg><\/span><\/span><\/h5>

We stopped burning budget on empty reach. Instead, we focused on a high-intent funnel: <\/span>Install \u2192 Register \u2192 Active Store.<\/b> Our goal shifted from “User Acquisition” to “Merchant Onboarding,” ensuring the shelf wasn’t empty when the customers arrived.<\/span><\/p><\/div><\/div>

Sector-Specific Penetration<\/span><\/a><\/path><\/svg><\/span><\/path><\/svg><\/span><\/span><\/h5>

Rather than targeting “everyone,” we launched micro-campaigns for specific industries (Medical, Fashion, Factories), addressing their specific pain points directly<\/span><\/p><\/div><\/div>

Strategic Integrity ( The Badge Decision)<\/span><\/a><\/path><\/svg><\/span><\/path><\/svg><\/span><\/span><\/h5>

We made the tough strategic call to pause the paid “Verified Badge” campaign. We refused to sell a feature before the technical tracking and value proposition were 100% ready, prioritizing long-term brand credibility over short-term revenue<\/span><\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Transforming a static app into an active marketplace through sector-specific growth strategies.<\/p>","protected":false},"featured_media":58107,"template":"","meta":{"_acf_changed":false},"cmsms_project_category":[77],"class_list":["post-58113","projects","type-projects","status-publish","has-post-thumbnail","hentry","cmsms_project_category-technology"],"acf":[],"yoast_head":"\ncompanybook - 7Grounds<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/7grounds.org\/ar\/projects\/our-projects-companybook\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"companybook - 7Grounds\" \/>\n<meta property=\"og:description\" content=\"Transforming a static app into an active marketplace through sector-specific growth strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/7grounds.org\/ar\/projects\/our-projects-companybook\/\" \/>\n<meta property=\"og:site_name\" content=\"7Grounds\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-28T13:06:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/7grounds.org\/wp-content\/uploads\/2025\/06\/2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/7grounds.org\/projects\/our-projects-companybook\/\",\"url\":\"https:\/\/7grounds.org\/projects\/our-projects-companybook\/\",\"name\":\"companybook - 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