Atrab is a luxurious Turkish perfume brand that blends the charm of French fragrances with the richness of oriental scents, offering an exceptional experience for lovers of high-end perfumes. Despite the high quality and strong concentration of its perfumes, the brand faced challenges in building a strong digital identity, increasing brand awareness, and boosting sales in the Turkish market. This is where the role of Seven Grounds came into play, to develop and implement a comprehensive digital marketing strategy to elevate Atrab’s position among luxury brands.
Our Strategy
Seven Grounds adopted a comprehensive approach that combines market analysis, digital identity building, and the implementation of innovative digital marketing strategies to enhance Atrab’s position in the luxury perfume market.
✅ Market Analysis and Target Audience: Identifying the needs and desires of luxury perfume lovers in Istanbul, and studying competitors to uncover available opportunities for the brand.
✅ Building a Distinct Digital Identity: Developing visual and creative content that reflects the essence of luxury and excellence for Atrab, strengthening the audience’s connection with the brand.
✅ Implementing Advanced Digital Marketing Strategies: Creating engaging content on Instagram and TikTok through weekly reels and daily stories, along with well-planned advertising campaigns and retargeting potential customers to achieve the highest conversion rates.
✅ Expanding the Distribution Network: Our work went beyond digital marketing; we also helped Atrab enhance its wholesale distribution operations by developing strategies targeting local distributors and retailers, contributing to increased market penetration within Turkey.
Implementation
We implemented the strategies meticulously, focusing on performance monitoring and continuous evaluation to ensure an effective response to challenges and adaptation to market changes.
✅ Improving Social Media Pages To attract a more loyal audience.
✅ Launching well-planned advertising campaigns.This led to a 35% increase in the conversion rate.
✅ Producing high-quality visual content.Reflecting the luxury of the perfume and the unique user experience.
✅ Developing Distribution Channels. By targeting distributors and business partnerships, which contributed to an increase in wholesale sales volume.
Client's Opinion
After implementing the strategy, Atrab saw a noticeable improvement in its digital presence, with the number of followers increasing by 50% within 3 months.and engagement rates increased by 60%Online sales also increased. Additionally, expanding the distribution network led to a rise in wholesale sales volume and strengthened Atrab’s presence in the Turkish markets.