Encomgalaxy, a leading real estate marketing company in Turkey, faced significant challenges in expanding its market presence and enhancing its competitive position. In this context, they collaborated with us, led by Mr. Ahmed, to implement effective marketing solutions aimed at achieving a qualitative leap in their performance..
The challenge
Encomgalaxy faced difficulties in developing and implementing effective marketing and sales strategies, which negatively impacted its ability to penetrate new markets and attract a wider customer base.
Our Strategy
1️⃣ Auditing and Analysis
We conducted a comprehensive analysis of the marketing and sales management at Encomgalaxy, using advanced analytical tools to assess performance and identify gaps. Discoveries such as ineffective utilization of big data and weak targeting in advertising campaigns were crucial in shaping the new strategies.
2️⃣ Restructuring and Strategy Development
We restructured and developed new strategies that include:
- Identifying and opening new markets through detailed analysis of market data.
- Using advanced data to accurately identify and target customer segments.
- Developing innovative advertising content that increases appeal and engagement.
- Designing customized training programs to enhance the skills of the sales team and call center.
3️⃣ Positioning and Brand Identity
(Positioning):
Positioning is a marketing strategy aimed at creating an image or identity for a product or service in the customer’s mind. For Encomgalaxy, the strategy focused on identifying and targeting specific market segments – high-profile businessmen and investors – who value quality, exclusivity, luxury, and high-value real estate investments.
(Brand Identity):
Brand identity involves developing visual and verbal elements that represent the brand. For Encomgalaxy, this included:
- The logo and visual elements: Designing a new logo and visual elements that reflect elegance and professionalism, using colors and designs that symbolize luxury and trust.
- The message and values: Crafting a strong message that reflects Encomgalaxy’s commitment to providing exceptional services to clients and achieving the best returns on their investments. The values were redefined to highlight the focus on genuine, secure, and exclusive investment opportunities.
- Marketing and communication materials: Developing marketing materials, including the website, advertising campaigns, and social media, that reflect the new identity and effectively address the target customer segments.
- Improving customer experience.Improving the customer experience across all touchpoints to ensure the new identity and values are embodied in every interaction with the customer.
The Results
Through strategic positioning and rebranding, Encomgalaxy was able to establish itself as the preferred choice for high-profile businessmen and investors, which helped differentiate it from competitors and attract high-value clients. This transformation not only enhanced Encomgalaxy's image in the market but also positively impacted its business results in terms of customer acquisition and sales.
The new strategies were successfully implemented, leading to tangible improvements in market reach.
The new strategies led to improvements in market reach, marketing effectiveness, and a boost in sales performance. For example, thanks to the targeted marketing strategies, Encomgalaxy saw a 25% increase in responses from potential clients and a 15% rise in conversion rates in the first quarter of implementation.
Tangible impact and results:
- Market reach: Encomgalaxy expanded into previously untapped markets, leading to a significant increase in its customer base.
- Marketing efficiency: The response to advertising campaigns improved thanks to precise targeting and innovative content, resulting in a noticeable increase in brand awareness and engagement.
- Sales growth: Encomgalaxy experienced sales growth that exceeded expectations, achieving quarterly sales targets at a rate exceeding 120%.
Client's Opinion
The management at Encomgalaxy expressed their satisfaction with the achieved results. "The partnership with Seven Grounds not only helped us achieve our short-term goals but also established a sustainable strategic vision that ensures our growth and competitiveness in the future," as stated by them.Mr. Haider Al-Bahadli Manager and one of the founders of Encomgalaxy.