In Seven GroundsWe don't see marketing as just advertisements, but as a strategy for market penetration market penetration strategyTransforming brands into International success stories.and enabling companies to Steady expansion into new markets.This is what we did with Roots Clinicthe Turkish clinic specializing in hair transplant, where we helped them expand strongly within Saudi Arabiato become today one of the leaders in the field of Riyadh, Jeddah, Khobar, Abha..
The challenge
Despite the clinic's strength in Turkey, expanding into The Gulf market. It wasn't easy. They had to:
✅ Finding a new target audience in Saudi Arabia
✅ Building trust in a new market with high competition
✅ Enhancing their digital presence and attracting potential customers.
✅ Providing an exceptional customer experience tailored to the Saudi market.
Our Smart Strategy: How We Penetrated the Gulf Market.
1️⃣ Identifying High-Potential Markets.
- "We conducted a thorough market analysis of the Saudi market, and we found that Riyadh, Jeddah, Khobar, Abha. owns Highest demand for hair transplant services..
- we made Tailored marketing campaigns for each citythat take into account the nature of their audience and their purchasing behavior
2️⃣ Building customer trust: Content marketing and education
- We created Educational content through videos and articles. We created educational content through videos and articles to raise awareness about the importance of hair transplants, which enhanced the clinic's credibility.
- أطلقنا We ran targeted ads showcasing real success stories of Saudi clients., which allowed the target audience to see themselves in the experience.
3️⃣ Enhancing customer experience: Language support and quick response
- We prepared a team A professional call center talking Arabic, English, and Russian to ensure A global customer experience.
- We strengthened customer service via WhatsApp to ensure a quick and seamless response quick and seamless, which led to an increase a 35% increase in the conversion rate..
4️⃣ Precisely targeted advertising campaigns
- أطلقنا (Geo-Targeted Ads) It targets customers in each city individually, showcasing local customer experiences.
- We used Impactful ads (Storytelling Ads) It tells the story of the personal transformation after the procedure, which enhanced engagement and purchasing decisions.
Results: Numbers that speak of our success!
✅ Fully booked for two consecutive months. In the clinic within Saudi Arabia.
✅ A 50% increase in customer inquiries from the Gulf market.
✅ A 40% increase in conversion rate through paid ads.
✅ Enhancing brand loyalty and increasing referrals from previous customers.