Sama (Gardenia) produces high-quality Turkish chocolate spreads, cookies, and tea with export-grade standards. The challenge was not the product quality, but the lack of a structured B2B Market Entry strategy outside Turkey. The brand needed to transition from “selling products” to “selling a sustainable business model” to distributors in Libya, Iraq, Morocco, and beyond.

Seven Grounds engineered a comprehensive GTM (Go-To-Market) Playbook for Sama. We redefined their value proposition around two pillars: “One Distributor Per City” (ensuring price stability and profit margins) and “Rapid Private Labeling” (allowing large distributors to launch their own brands within weeks). By implementing a rigorous B2B digital funnel—filtering leads by warehouse capacity and distribution force—we transformed Sama into a highly sought-after partner. We didn’t just find buyers; we built a disciplined distribution network that ensures long-term market dominance and shelf velocity.