LegalTech

Atrab

Atrab, Fransız zarafetinin Doğu kokularının ruhuyla buluştuğu yer, ancak son derece rekabetçi Türk parfüm pazarında "üstün bir ürün" yeterli değildi

Proje Açıklaması

Atrab is where French elegance meets the soul of Oriental scents, however, in the highly competitive Turkish fragrance market, having a “superior product” wasn’t enough, the brand faced a common challenge: their digital identity didn’t reflect the high-end luxury of their scents, they needed to move from being a local secret to becoming a digital prestige leader

Seven Grounds crafted an integrated digital ecosystem for Atrab, we didn’t just post content; we engineered an “Aura of Prestige.” By revamping their visual storytelling to evoke emotion and luxury, we bridged the gap between the scent and the screen, furthermore, we recognized that true scaling happens through synergy between B2C (Direct to Consumer) and B2B (Wholesale), we expanded their reach from Instagram feeds to the shelves of local distributors, ensuring Atraba is accessible wherever luxury is sought

Proje Bilgileri

Atrab
Atrab
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Stratejik temeller

Deep analysis of the high-end consumer behavior in Istanbul, we identified the specific desires of luxury lovers to ensure our messaging hit the right psychological triggers

Produced high-definition, premium content (Reels & Daily Stories) that captures the “feeling” of the perfume, we transformed the brand’s social media into a virtual luxury showroom

 Launched hyper-targeted ad campaigns with advanced retargeting strategies, resulting in a 35% increase in conversion rates for their e-commerce store

We moved beyond the digital screen to help Atraba strengthen their wholesale operations, targeting local distributors and premium retailers to boost physical market presence across Turkey

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