Encomgalaxy

Türkiye'nin önde gelen gayrimenkul firmalarından Encomgalaxy için sorun portföy eksikliği değil, seçkin yatırımcılara ulaşacak bütünlüklü bir sistemin olmamasıydı

Proje Açıklaması

Pizzalay mükemmel hamura duyulan tutkuyla başladı, ancak Türkiye’nin son derece rekabetçi yiyecek-içecek pazarında ayakta kalacak kurumsal bir kimliği yoktu, zorluk sadece pizza tabanı satmak değil, stratejik bir soruyu yanıtlamaktı:

Seven Grounds entered the partnership with a mission to transform Encomgalaxy from a traditional brokerage into a luxury investment powerhouse, we began with a “Deep Audit,” uncovering critical gaps in data utilization and audience targeting, by restructuring their marketing and sales departments from the ground up, we shifted the focus away from the “mass market” toward High-Net-Worth Individuals (HNWIs) and elite investors who value exclusivity, security, and high-yield returns, the result was a brand that doesn’t just sell property—it sells a lifestyle and a secure financial future

Proje Bilgileri

Encomgalaxy
Encomgalaxy

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Stratejik temeller

A comprehensive analysis of sales and marketing departments, we identified underutilized Big Data and refined targeting parameters to eliminate budget waste

We redesigned the brand’s visual and verbal identity to resonate with “VHNWIs” (Very High Net Worth Individuals), this included a sophisticated new logo, a premium color palette, and a message centered on exclusivity and “Safe Haven” investments

 Using advanced market data, we opened entirely new international markets, by deploying creative, high-converting ad content, we achieved a 25% increase in lead responses and a 15% rise in conversion rates within the first 90 days

Beyond marketing, we designed custom training programs for the sales and call center teams, aligning their communication style with the new luxury brand standards to close high-value deals

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